NOTHS
Not On The Highstreet; ('The home of thoughtful gifts' and champions of 'making more moments of joy') - rivalled only by Etsy - are an online marketplace that house more than 5000 of the UK's best small creative businesses (otherwise referred to as 'Partners').
My job was to roll out a variety of static and motion assets for every major cross-channel promotional campaign, as well as constantly juggle multiple projects from different departments; all whilst keeping relevant teams up to date with BAU projects.
Notable achievements: Conceived and created NOTHS 2022 Q2 summer SMM campaign content
ROLE: Digital Designer
CONTRACT TYPE: FTC
LENGTH OF CONTRACT: 12 months
REPORTED TO: Senior Designer, Art Director and Head of Creative
Social Media Marketing
Here you will find some of my favourite SMM projects completed at NOTHS
Being that it was the jubilee weekend celebration, it was our job to create a reactive story to comment on the occasion.
The objective was to drive engagement on the IG story
Instead of our usual product lead stories where we highlight partner products that fit the promo, we acknowledged that there will be people that won’t be celebrating in the traditional sense I.e. attending street parties - so to speak to them, we came up with fun Jubilee themed experiences for them to explore, so they can still be a part of the festivities, without following the crowd. We made a stop and hold concept that reveals the ideas as the colour cycles through the sections to create an air of mystery, with a view to keep people invested, and hold their attention on the story.
We received a lot of positive feedback from senior members of staff - from the creative and social teams / other colleagues involved in the Jubilee campaign.
Jubilee story
Instagram reel
Valentines day
Inspired by the TV show Catchphrase
Xmas jumper day
TikTok
Here I was to create a range of videos to be used on the NOTHS TikTok / Instagram channels, showcasing Christmas decorations / styling / product content.
Videos had to be edited in a way to look like they were created within those platforms. Music was to be chosen and video timing / rhythm had to fit the music.
There were a lot of projects to be completed during this time, which meant we had little time to complete each video. All went live across Instagram and TikTok profiles
The mantlepiece video
2/6
Instagram reel
This was a reactive, product lead reel created to drive engagement and showcase one of our (at the time) new partner products.
This was a reactive story for Mothers Day, in which we had to create a new / different mechanic to mark the occasion, and drive engagement on Instagram.
It was an open brief, so we chose to steer away from a product lead story. Using a touch and hold mechanic, we aimed to add emotional value to our stories, by giving viewers little ideas for them to do for / with their mothers to create more moments of joy.
We had less than 1 week to conceptualise and complete this project.
Advent calendar
1/many
Partner story
1/a few
The Xmas
tree video
3/6
Sticker in situ
Jubilee celebration
Click and hold!
Mothers day
Click and hold!
BPD story
Paid social
GTE lockup
Paid social
Smiley story
Email & CRM
